THROUGH THE POWER OF MODERN CREATIVITY
Helping brands to be relevant and break paradigms
KNOWLEDGE AND SKILLS MATRIX
Initiated at the dawn of the digital era.
For over 10 years, I have consolidated knowledge to accompany companies in their digital transformation, ranging from understanding how to develop a user-centered application, managing high-performance teams, elaborating strategic communication plans, to boldly using artificial intelligence to create impactful things.
KNOWLEDGE AND SKILLS MATRIX
Initiated at the dawn of the digital era.
For over 10 years, I have consolidated knowledge to accompany companies in their digital transformation, ranging from understanding how to develop a user-centered application, managing high-performance teams, elaborating strategic communication plans, to boldly using artificial intelligence to create impactful things.
KNOWLEDGE AND SKILLS MATRIX
Initiated at the dawn of the digital era.
For over 10 years, I have consolidated knowledge to accompany companies in their digital transformation, ranging from understanding how to develop a user-centered application, managing high-performance teams, elaborating strategic communication plans, to boldly using artificial intelligence to create impactful things.
Key Skills
Not a 'jack of all trades'
But, I don't believe in limitations. I believe in comprehensive knowledge and the value generated by combining them.
Digital Strategy
Builder of digital ecosystems that work.
Data Science
Pattern researcher that represent measurable opportunities.
Planning
Designer of user-centered strategic routes.
Insight Hunter
Cultural and powerful trends researcher.
Brand Strategy
Guide to creative pathways that create authentic connections.
Creativity
Creator of disruptive ideas that leverage technology and timing.
Media
Maker and implementer of performance-focused media plans.
Key Skills
Not a 'jack of all trades'
But, I don't believe in limitations. I believe in comprehensive knowledge and the value generated by combining them.
Digital Strategy
Builder of digital ecosystems that work.
Data Science
Pattern researcher that represent measurable opportunities.
Planning
Designer of user-centered strategic routes.
Insight Hunter
Cultural and powerful trends researcher.
Brand Strategy
Guide to creative pathways that create authentic connections.
Creativity
Creator of disruptive ideas that leverage technology and timing.
Media
Maker and implementer of performance-focused media plans.
Key Skills
Not a 'jack of all trades'
But, I don't believe in limitations. I believe in comprehensive knowledge and the value generated by combining them.
Digital Strategy
Builder of digital ecosystems that work.
Data Science
Pattern researcher that represent measurable opportunities.
Planning
Designer of user-centered strategic routes.
Insight Hunter
Cultural and powerful trends researcher.
Brand Strategy
Guide to creative pathways that create authentic connections.
Creativity
Creator of disruptive ideas that leverage technology and timing.
Media
Maker and implementer of performance-focused media plans.
EXPERIENCE TIMELINE
Curiosity is my greatest quality.
I am characterized by grounding my ideas in data; I am passionate about finding opportunities in culture and mapping out strategic pathways that generate interconnected ecosystems.
2014
2014
2016
2018
2021
CX Strategy Lead
Contributing to Ferco's digital transformation through the implementation of digital touchpoints within their physical stores, such as QR code strategy, post-sale consumer tracking analysis, purchase trends and behaviors data intelligence, and optimization with the use of new technologies in their digital assets.
2021
2018
2016
2014
2014
2014
2016
2018
2021
CX Strategy Lead
Contributing to Ferco's digital transformation through the implementation of digital touchpoints within their physical stores, such as QR code strategy, post-sale consumer tracking analysis, purchase trends and behaviors data intelligence, and optimization with the use of new technologies in their digital assets.
2021
2018
2016
2014
2014
2014
2016
2018
2021
CX Strategy Lead
Contributing to Ferco's digital transformation through the implementation of digital touchpoints within their physical stores, such as QR code strategy, post-sale consumer tracking analysis, purchase trends and behaviors data intelligence, and optimization with the use of new technologies in their digital assets.
2021
2018
2016
2014
Effie Gold
Effie Award In the 'Promotion' category for Chiquiricon Grapette. Partner: cbc.
Effie Silver
Effie Award in the 'Promotion' category for Chiquiricon Grapette 2. Partner: cbc.
Effie Silver
Effie Silver in the 'Product' category for Guatemorfosis Pepsi. Partner: cbc.
HIGHLIGHTED WORK
Focused on producing real business and brand value.
Bajaj • Grupo UMA • el taier DDB
Pulsarmanía: A strategic campaign that seized the pandemic momentum.
Responsible for developing the digital strategy focused on lead generation, utilizing digital consumer insights, real-time data collection and A/B testing to optimize formats, creatives, forms and landing pages. Results: 3x leads generated in the first month of the campaign.
Rijk Zwaan • Complex Mobility
Brand Strategy: A development that involved going back to basics and understanding the brand's purpose.
Responsible for designing the brand strategy and launching new products, this was achieved by delving into audience understanding with customer insights and then translated into 360 campaigns that reached consumers both online and offline, bringing new experiences to the field and bringing the field to the digital world. Results: 5x increase in demand for the new products.
La Antigua Store • Ayuntamiento de La Antigua
LA Store: A concept that breaks with the traditional way of selling products to tourists.
Responsible for the conceptualization and positioning of the store, utilizing cultural insights and the identity of La Antigua Guatemala combined with the use of technology, bringing to life an interactive space with augmented reality tailored for artisans, designed with the user in mind. Results: Sold out the first week of opening.
Lúmino Fest • G&T Continental
Lúmino: A New Year festival that brought together digital art, technology and experiences.
Responsible for planning, positioning and production, in collaboration with international artists, we provided a customer experience strategy through videomapping, drone shows, live music and terraces with tailor-made experiences. Results: Sold out terraces - packed public events.
HIGHLIGHTED WORK
Focused on producing real business and brand value.
Bajaj • Grupo UMA • el taier DDB
Pulsarmanía: A strategic campaign that seized the pandemic momentum.
Responsible for developing the digital strategy focused on lead generation, utilizing digital consumer insights, real-time data collection and A/B testing to optimize formats, creatives, forms and landing pages. Results: 3x leads generated in the first month of the campaign.
Rijk Zwaan • Complex Mobility
Brand Strategy: A development that involved going back to basics and understanding the brand's purpose.
Responsible for designing the brand strategy and launching new products, this was achieved by delving into audience understanding with customer insights and then translated into 360 campaigns that reached consumers both online and offline, bringing new experiences to the field and bringing the field to the digital world. Results: 5x increase in demand for the new products.
La Antigua Store • Ayuntamiento de La Antigua
LA Store: A concept that breaks with the traditional way of selling products to tourists.
Responsible for the conceptualization and positioning of the store, utilizing cultural insights and the identity of La Antigua Guatemala combined with the use of technology, bringing to life an interactive space with augmented reality tailored for artisans, designed with the user in mind. Results: Sold out the first week of opening.
Lúmino Fest • G&T Continental
Lúmino: A New Year festival that brought together digital art, technology and experiences.
Responsible for planning, positioning and production, in collaboration with international artists, we provided a customer experience strategy through videomapping, drone shows, live music and terraces with tailor-made experiences. Results: Sold out terraces - packed public events.
HIGHLIGHTED WORK
Focused on producing real business and brand value.
Bajaj • Grupo UMA • el taier DDB
Pulsarmanía: A strategic campaign that seized the pandemic momentum.
Responsible for developing the digital strategy focused on lead generation, utilizing digital consumer insights, real-time data collection and A/B testing to optimize formats, creatives, forms and landing pages. Results: 3x leads generated in the first month of the campaign.
Rijk Zwaan • Complex Mobility
Brand Strategy: A development that involved going back to basics and understanding the brand's purpose.
Responsible for designing the brand strategy and launching new products, this was achieved by delving into audience understanding with customer insights and then translated into 360 campaigns that reached consumers both online and offline, bringing new experiences to the field and bringing the field to the digital world. Results: 5x increase in demand for the new products.
La Antigua Store • Ayuntamiento de La Antigua
LA Store: A concept that breaks with the traditional way of selling products to tourists.
Responsible for the conceptualization and positioning of the store, utilizing cultural insights and the identity of La Antigua Guatemala combined with the use of technology, bringing to life an interactive space with augmented reality tailored for artisans, designed with the user in mind. Results: Sold out the first week of opening.
Lúmino Fest • G&T Continental
Lúmino: A New Year festival that brought together digital art, technology and experiences.
Responsible for planning, positioning and production, in collaboration with international artists, we provided a customer experience strategy through videomapping, drone shows, live music and terraces with tailor-made experiences. Results: Sold out terraces - packed public events.
PERSONAL PROJECTS
I believe that knowledge should be shared and it's even better when it's with those who have limited access.
An app centered on young people
KIDO
A digital platform designed for the new generations that will allow them to learn for free and without internet the use of new technologies, tools, applications and digital knowledge that will improve their life expectations in the future.
PERSONAL PROJECTS
I believe that knowledge should be shared and it's even better when it's with those who have limited access.
An app centered on young people
KIDO
A digital platform designed for the new generations that will allow them to learn for free and without internet the use of new technologies, tools, applications and digital knowledge that will improve their life expectations in the future.
PERSONAL PROJECTS
I believe that knowledge should be shared and it's even better when it's with those who have limited access.
An app centered on young people
KIDO
A digital platform designed for the new generations that will allow them to learn for free and without internet the use of new technologies, tools, applications and digital knowledge that will improve their life expectations in the future.
Let's collaborate together to create impactful and emotive things.
Download here a summary of my career to learn more about me.
Let's collaborate together to create impactful and emotive things.
Download here a summary of my career to learn more about me.
Let's collaborate together to create impactful and emotive things.
Download here a summary of my career to learn more about me.